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Frequently Asked Questions
Alt, or Alternate, text is an attribute that resides in the HTML image tag.
It is text that is readable while the image is loading, if it doesn't load,
or if a browser is set up to not display images. It also appears in many browsers
when the image is moused over, and is readable to search engines while the
image itself isn't. It is wise to include alt. text for any image that is to
be displayed.
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The banner is a common form of internet advertisements. It typically consist
of a single image in the JPEG or GIF format. It can be a static or and animated
gif. A common size that has been used extensively is 468 pixels w x 60 pixels
h, but a banner can any size. A banner with vertical dimensions greater than
its horizontal dimensions is often referred to as a "tile." When
preparing a banner, it is important to note the dimensions and file sizes required
by the website that will be running the banner.
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Click-Throughs are "referrals" to your website from a link or display
ad on the WineCountry.com portals. This means the number of times your
link has been clicked on, sending the surfer through to your website. Click-Throughs
differ from Exposures.
The Click-Through Rate (CTR) is the average number
of click-throughs per hundred ad exposures expressed as a percentage.
The CTR measures the percentage of surfers who clicked on your
ad to arrive at your website, but does not include the surfers
who did not click on the ad, but visited your site later as a
result of seeing the ad and remembering your business name.
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CPM stands for Cost Per Thousand (the letter "M" is the Roman numeral
for one thousand) This is the number of times that we guarantee an advertiser
a certain number of "impressions" (the number of times a display
ad is downloaded and seen by surfers).
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Exposures are the "impressions" (the number of times a display ad
is downloaded and seen by surfers). As an example, a 2K exposure spotlight
will be seen by surfers a minimum of 2,000 times each month. Exposures
differ from Click-Throughs.
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WineCountry.com and portal featured listings are linked from our targeted main
categories making it easy for our visitors to find the services they are looking
for. Featured listings are designed to give additional information on your
business so that people know a little about you before they click on your link.
A featured listing includes a link to your website,
your address and phone number and an email link. There are details
describing your business such as minimum rate, number of rooms,
etc. There is a 25 or 50 word description, giving you the ability
to describe your business or property. We provide access to our
database using a user name and password giving you the ability
to change the text anytime you want.
When you become a featured advertiser you are featured
in both Region & Type. (example, Napa is a region, Inns & B&B's
is a type).
As a featured advertiser you are additionally linked
in the corresponding directories and have the ability to be linked
in our Event Calendar, What's new and Free Stuff page. We can
also set up several other links within your featured listing
that will send traffic to a specific page, such as a "special
offer" coupon for your discounts, a "buy wine" link
or "wine club". These options are included in your
featured listing. View
a featured listing page.
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A file's size is measured in KiloBytes, or "K's", which consist of
1024 Bytes, and Megabytes, which consist of 1024 KiloBytes. The larger the
size of a file, the longer it takes to download to a Web Browser using the
Internet. The file sizes shown on the specifications pages were carefully chosen
to provide the optimum compromise between quality and reasonable page download
times.
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The format used for encoding information in a file. Each different type of
file has a different file format. There are a number of file formats used for
display on the Web pages. The HTML format is a text file used for defining
how the page will display, and whereimages, text and links will appear. The
GIF and JPEG are file formats commonly used to display images on the Web.
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The GIF, short for graphics interchange format, is an image compression format
used for displaying images on the World Wide Web. Because this format displays
only 256 or less colors, it is more effective for displaying type and illustrations
than photographic images. This format can also be animated by combining several
images into a single GIF file.
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Short for HyperText Markup Language, the authoring language used to create
documents on the World Wide Web. HTML defines the structure and layout of
a Web document by using a variety of tags and attributes. Between a page's
opening and closing HTML tags, all the information that instructs your Web
page as to what images, text and links are to appear is included. There are
hundreds of other tags used to format and layout the information in a Web
page.
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The JPEG, short for Joint Photographic Experts Group, is a lossy (information
is lost) compression technique for color images. Images can be compressed
to 5% of their original file size, but the greater the compression, the greater
the loss of original image data. In preparing images for the Web using this
format, one must compromise between quality, and a file size that will download
quickly to the user's Web browser. This format is especially well adapted
to preparing photographs for the Web.
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A link is a portion of text or an image that, when clicked with the mouse,
opens another Web page or site, or a different location on the page. It is
coded into the html page.
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Short for Picture Element, a pixel is a single point or dot in a graphic image.
It is the smallest element on a monitor screen, and there are usually between
72 and 96 pixels displayed per inch depending on the size of the screen and
its resolution setting. Graphics monitors display pictures by dividing the
display screen into thousands (or millions) of pixels, arranged in rows and
columns. Size specifications for WineCountry.com and portal ads are given
pixels, including maximum width and height.
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A Spotlight is an advertisement that consists of text with and image. The text
is coded onto the page as HTML. These ads have the advantage of allowing advertisers
to tell more about themselves, their products or services. They have an editorial
feel and have proven popular with both advertisers and web surfers.
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For the purposes of WineCountry.com and its portals' usage, a tile is defined
as a verticle banner, a banner whose verticle dimension is greater than its
horizontal dimension. Tiles have proven popular with both advertisers and web
surfers.
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