Beringer Vineyards' Cross-Country Tour Showcases the Napa Valley State of Mind
Napa | CA
NAPA, Calif., Oct. 3 /PRNewswire/ Just as the sultry afternoons of summer ease into crisp autumn days, Beringer Vineyards plans to take wine country on the road with a cross-country mobile tour designed to show wine enthusiasts "How to Get to Napa Valley" in their own hometown. Infused with the very essence of the wine country lifestyle - good food, good friends and, of course, good wine - the campaign injects the possibility of lazy afternoons in the vineyards into hectic urban lives.
Launching in New York City's Union Square on Saturday, October 7, 2006 in a new Airstream Safari Special Edition trailer, Beringer's "How to Get to Napa Valley" six-week road trip aims to close the gap between wine country leisure and city chaos in New York, Chicago, Austin, Los Angeles and the San Francisco Bay Area. The iconic 25-foot Airstream, complete with a Napa makeover courtesy of the stylists at domino Magazine, serves as home base for the outdoor, interactive "urban picnic" parties complete with savory snacks and al fresco wine tastings, just as harvest is unfolding in Napa Valley.
"Enjoying the wine country way of life is easier than most people think," said David Frakes, Executive Chef at Beringer Vineyards. "I'm looking forward to sharing some of my kitchen secrets on how to create a simple but memorable wine country inspired experience. A few favorite ingredients, a delicious recipe and a great bottle of Napa Valley wine can go a long way."
The café is arranged with low tables and comfortable seating on couches
and on a variety of moveable chairs, allowing diners to create their
own conversational settings in which to enjoy the fine art and fine
food experience. The café provides wireless access to the internet and
also features two computer kiosks to view the entire online gallery
inventory along with a large flat panel TV that highlights featured
artists and a description of their art, in an intimate and user-friendly
Beringer will host a series of "Napa Valley in 30 Minutes or Less" mini-events at each picnic. Several times each day, Chef Frakes will create easily-replicated, quick dishes to convey that a paper plate, a glass of chardonnay and farm fresh ingredients are all you need to create that leisurely wine country experience. Picnic guests will also have the opportunity to learn about wine with a fun, interactive sensory experience.
The style experts at outdoor living retailer Smith & Hawken will create an outdoor sanctuary around the Airstream using lush greenery, fall flowers and beautiful teak furniture for picnickers to relax and enjoy their wine with good music and food. Airstream's classic-meets-wine-country Safari trailer completes the underlying theme of the urban picnic, that reinforces Airstream's mantra that utopia is where you park it.
"Urban picnics don't have to be fancy," said Jennifer Sypeck, Director of Product Trend at Smith & Hawken. "In fact, you don't even have to leave your home. Just mix things up by creating a special 'outdoor room' where you live, no matter how small the space. This could mean placing a folding dining set and some lanterns in your 10x10 foot 'yard' or arranging colorful throw pillows and plates on your twelfth floor balcony."
Beringer will donate $5 to Meals on Wheels of San Francisco, a non-profit organization providing home-delivered meals to seniors in need, for qualifying Napa Valley label wine purchase made in October and November. To help support Meals on Wheels, please call 866-708-9463 to place your order and mention the "How to Get to Napa Valley" campaign.
-- New York: Union Square Autumn Festival; Saturday, Oct. 7
-- Chicago: Urban Picnic in Lincoln Park; Saturday, Oct. 14
-- Austin: Austin Film Festival; Saturday-Sunday, Oct. 21-22
-- Los Angeles: West LA Farmer's Market; Sunday, Nov. 5
-- Napa Valley: Beringer Vineyards; Winter 2006-07
Additional markets will be announced this spring, but those urban picnickers unable to partake in the events will have the chance to win a Napa-inspired dinner party through a national sweepstakes listed in the October issue of domino Magazine, found at www.dominotogo.com.. For more information about the tour events, visit www.howtogettonapavalley.com.
No winery more thoroughly embodies the timeless appeal and seductive flavor of Napa Valley than Beringer Vineyards -- Napa's benchmark producer since its establishment in 1876. Now in its third century of crafting classic wines from Napa's finest appellations and vineyards, Beringer
is guided by the inspired partnership of celebrated Winemaster Ed Sbragia and Winemaker Laurie Hook. Together, they fashion Napa Valley wines that speak eloquently of Beringer's rich heritage while offering cutting-edge quality and contemporary elegance. Beringer Vineyards. How to Get to Napa Valley. www.beringer.com